/* ============================================================================ MAS COMMUNICATIONS DESIGN SYSTEM Art direction: American print advertising, direct mail, print-shop craft. The visual language is built from things MAS actually produces: postcards, indicia, address blocks, postal barcodes, crop and registration marks, proofing annotations, neighbourhood maps, campaign IDs. Fonts load via in each page's (not @import) so they don't sit behind a render-blocking CSS request. Structure 01 Tokens 05 Marks & rules 09 Nav / footer 13 Responsive 02 Reset 06 Print artifacts 10 Forms 03 Typography 07 Editorial parts 11 Pricing 04 Layout 08 Buttons 12 Motion ============================================================================ */ /* ---------------------------------------------------------------- 01 TOKENS */ :root { --font-display: 'Fraunces', Georgia, 'Times New Roman', serif; --font-condensed: 'Barlow Condensed', 'Arial Narrow', system-ui, sans-serif; --font-body: 'Inter', system-ui, -apple-system, sans-serif; --font-mono: 'IBM Plex Mono', ui-monospace, 'Courier New', monospace; /* Brand: unchanged MAS palette, extended for depth */ --navy-900: #0f1b2d; --navy-800: #17273d; --navy-700: #243752; --navy-100: #d0d9e6; --red-600: #c0392b; /* the MAS accent */ --red-700: #a93226; --red-500: #e56a56; /* accent on navy; lifted to clear AA at label size */ /* Warm paper stock rather than sterile white */ --cream: #f4efe4; --cream-deep: #e9e2d3; --paper: #fbf8f2; --white: #ffffff; --ink: #15181d; --ink-soft: #4a4f58; --rule: #d6cdba; /* warm hairline for cream surfaces */ --rule-cool:#e2e2e5; /* hairline for white surfaces */ --rule-strong:#8f8068; /* control + card boundaries, clears 3:1 on white, paper and cream alike */ /* Crisp, not bubbly */ --r-sm: 2px; --shadow-lift: 0 10px 30px rgba(15, 27, 45, .13); --shadow-flat: 0 2px 8px rgba(15, 27, 45, .07); --ease: cubic-bezier(.2, .7, .3, 1); /* Varied section heights, not one repeated value */ --pad-xl: 132px; --pad-lg: 104px; --pad-md: 76px; --pad-sm: 52px; } /* ----------------------------------------------------------------- 02 RESET */ *, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; } html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; } body { font-family: var(--font-body); font-size: 17px; line-height: 1.6; color: var(--ink); background: var(--cream); -webkit-font-smoothing: antialiased; overflow-x: hidden; /* asymmetric compositions must never scroll sideways */ } img, svg { max-width: 100%; display: block; } a { color: inherit; text-decoration: none; } button { font: inherit; cursor: pointer; border: none; background: none; color: inherit; } input, select, textarea { font: inherit; } ul { list-style: none; } address { font-style: normal; } ::selection { background: var(--red-600); color: #fff; } :focus-visible { outline: 2px solid var(--red-600); outline-offset: 3px; } /* ------------------------------------------------------------ 03 TYPOGRAPHY */ .display, h1, h2, h3 { font-family: var(--font-display); font-weight: 700; color: var(--navy-900); letter-spacing: -0.015em; text-wrap: balance; } /* Oversized brand statements. Tight leading is the point. */ .display { font-size: clamp(2.75rem, 7.4vw, 5.6rem); line-height: 0.96; } .display--md { font-size: clamp(2.25rem, 5.4vw, 4rem); line-height: 1; } h1 { font-size: clamp(2.5rem, 6.4vw, 4.75rem); line-height: 0.98; } h2 { font-size: clamp(1.85rem, 3.6vw, 2.9rem); line-height: 1.08; } h3 { font-size: clamp(1.15rem, 1.7vw, 1.45rem); line-height: 1.2; font-weight: 600; } p { text-wrap: pretty; } .lede { font-size: clamp(1.0625rem, 1.5vw, 1.25rem); line-height: 1.55; color: var(--ink-soft); } .measure { max-width: 58ch; } .measure-tight { max-width: 42ch; } /* Section label: condensed, industrial, the workhorse of the system */ .label { display: inline-flex; align-items: center; gap: 9px; font-family: var(--font-condensed); font-weight: 600; font-size: 0.8125rem; letter-spacing: 0.18em; text-transform: uppercase; color: var(--red-600); } .label::before { content: ""; width: 22px; height: 2px; background: var(--red-600); flex-shrink: 0; } .label--plain::before { display: none; } /* Technical strings: campaign IDs, ZIPs, quantities, tracking numbers */ .mono { font-family: var(--font-mono); font-size: 0.75rem; letter-spacing: 0.06em; text-transform: uppercase; color: var(--ink-soft); } /* Oversized sequence numerals */ .numeral { font-family: var(--font-condensed); font-weight: 700; font-size: clamp(3.25rem, 6vw, 5rem); line-height: 0.8; color: var(--red-600); font-variant-numeric: tabular-nums; } /* Dark-surface inversions */ .on-dark, .on-dark h1, .on-dark h2, .on-dark h3, .on-dark .display { color: #fff; } .on-dark .lede { color: var(--navy-100); } .on-dark .label { color: var(--red-500); } .on-dark .label::before { background: var(--red-500); } .on-dark .mono { color: var(--navy-100); } .on-dark .numeral { color: var(--red-500); } /* ---------------------------------------------------------------- 04 LAYOUT */ .wrap { width: 100%; max-width: 1220px; margin: 0 auto; padding: 0 32px; } .wrap--narrow { max-width: 900px; } section { padding: var(--pad-lg) 0; } .sec--xl { padding: var(--pad-xl) 0; } .sec--md { padding: var(--pad-md) 0; } .sec--sm { padding: var(--pad-sm) 0; } section[id] { scroll-margin-top: 90px; } .bg-cream { background: var(--cream); } .bg-deep { background: var(--cream-deep); } .bg-paper { background: var(--paper); } .bg-white { background: var(--white); } .bg-navy { background: var(--navy-900); color: #fff; } /* Asymmetric grids: the default composition, not centred stacks */ .grid-editorial { display: grid; grid-template-columns: minmax(0, 1.15fr) minmax(0, 1fr); gap: clamp(40px, 6vw, 92px); align-items: center; } .grid-editorial--top { align-items: start; } .grid-editorial--flip > :first-child { order: 2; } /* Statement left, supporting fragments right */ .grid-statement { display: grid; grid-template-columns: minmax(0, 1.05fr) minmax(0, 0.95fr); gap: clamp(40px, 6vw, 88px); align-items: start; } .stack-sm > * + * { margin-top: 14px; } .stack-md > * + * { margin-top: 22px; } .stack-lg > * + * { margin-top: 34px; } /* --------------------------------------------------------- 05 MARKS & RULES */ .rule { height: 1px; background: var(--rule); border: 0; } .on-dark .rule, .bg-navy .rule { background: var(--navy-700); } .rule--red { height: 2px; background: var(--red-600); width: 56px; } /* Crop marks: printer's trim guides on the corners of a composition */ .cropped { position: relative; } .cropped::before, .cropped::after { content: ""; position: absolute; width: 16px; height: 16px; pointer-events: none; } .cropped::before { top: -10px; left: -10px; border-top: 1px solid var(--red-600); border-left: 1px solid var(--red-600); } .cropped::after { bottom: -10px; right: -10px; border-bottom: 1px solid var(--red-600); border-right: 1px solid var(--red-600); } /* Perforation: the tear line on a mailer */ .perf { height: 0; border: 0; border-top: 2px dashed var(--rule); } /* Proofing annotation: what a print designer scribbles on a proof */ .annot { display: inline-flex; align-items: center; gap: 8px; font-family: var(--font-condensed); font-weight: 600; font-size: 0.8125rem; letter-spacing: 0.13em; text-transform: uppercase; color: var(--red-600); line-height: 1.1; } .annot svg { width: 30px; height: 12px; flex-shrink: 0; } /* ------------------------------------------------------ 06 PRINT ARTIFACTS */ /* Postcard: .pc-face is the printed side, .pc-addr the address side */ .pc { position: relative; aspect-ratio: 6 / 4; border-radius: var(--r-sm); box-shadow: var(--shadow-lift); overflow: hidden; transition: transform .45s var(--ease); } .pc-face { background: var(--navy-900); color: #fff; padding: clamp(16px, 2.4vw, 26px); display: flex; flex-direction: column; justify-content: space-between; } .pc-face .kicker { font-family: var(--font-condensed); font-weight: 600; font-size: 0.75rem; letter-spacing: 0.2em; text-transform: uppercase; color: var(--red-500); } .pc-face .shout { font-family: var(--font-display); font-weight: 700; font-size: clamp(1.15rem, 2.5vw, 1.9rem); line-height: 1; color: #fff; letter-spacing: -0.02em; } .pc-face .terms { font-family: var(--font-mono); font-size: 0.625rem; letter-spacing: 0.05em; color: var(--navy-100); text-transform: uppercase; } .pc-addr { height: 100%; background: var(--paper); padding: clamp(14px, 2vw, 20px); display: grid; grid-template-columns: 1fr auto; grid-template-rows: auto 1fr auto; gap: 10px 14px; border: 1px solid var(--rule); } /* Bulk-mail indicia: the printed postage block on real direct mail */ .indicia { grid-column: 2; grid-row: 1; align-self: start; border: 1px solid var(--navy-900); padding: 6px 9px; text-align: center; font-family: var(--font-condensed); font-weight: 600; font-size: 0.5625rem; line-height: 1.25; letter-spacing: 0.08em; text-transform: uppercase; color: var(--navy-900); } .addr { grid-column: 1; grid-row: 2; align-self: end; font-family: var(--font-mono); font-size: 0.6875rem; line-height: 1.65; color: var(--navy-900); text-transform: uppercase; } .addr .resident { color: var(--ink-soft); } /* POSTNET-style routing bars */ .barcode { grid-column: 1 / -1; grid-row: 3; height: 22px; background-image: repeating-linear-gradient( to right, var(--navy-900) 0 2px, transparent 2px 5px, var(--navy-900) 5px 7px, transparent 7px 12px, var(--navy-900) 12px 14px, transparent 14px 17px); background-repeat: repeat-x; opacity: .82; } /* Decorative QR module grid, tinted via mask so one asset serves any colour */ .qr { width: 62px; height: 62px; background-color: var(--navy-900); -webkit-mask: url(/assets/qr.svg) center / contain no-repeat; mask: url(/assets/qr.svg) center / contain no-repeat; flex-shrink: 0; } .qr--sm { width: 46px; height: 46px; } .qr--light { background-color: #fff; } .postmark { width: 118px; height: 118px; color: var(--navy-900); opacity: .9; } .on-dark .postmark { color: #fff; opacity: .5; } /* Hero mail composition: overlapping pieces, tangible not flat. The front card is lifted clear of the bottom so the proofing annotation sits on cream rather than colliding with the navy postcard. */ .mailstack { position: relative; padding: 20px 0 62px; } .mailstack .pc--back { width: 78%; margin-left: auto; transform: rotate(2.1deg); } .mailstack .pc--front { width: 74%; position: absolute; left: 0; bottom: 62px; transform: rotate(-3.2deg); z-index: 2; } .mailstack:hover .pc--front { transform: rotate(-4.4deg) translate(-6px, -6px); } .mailstack:hover .pc--back { transform: rotate(3deg) translate(5px, -3px); } .mailstack .annot { position: absolute; right: 0; bottom: 10px; z-index: 3; } /* Placement for the extra pieces that sit on an address panel */ .pc-addr .pc-cid { grid-column: 1; grid-row: 1; } .pc-addr .qr { grid-column: 2; grid-row: 2; align-self: end; } /* Generic mounted artifact: a piece of production output on the page */ .artifact { background: var(--paper); border: 1px solid var(--rule); padding: 20px; } .artifact--dark { background: var(--navy-800); border-color: var(--navy-700); } /* Design proof: abstract page furniture under crop marks */ .proof-sheet .bar { height: 7px; background: var(--rule); margin-top: 9px; border-radius: 1px; } .proof-sheet .bar--head { height: 15px; width: 58%; background: var(--navy-900); margin-top: 0; } .proof-sheet .bar--short { width: 68%; } .proof-sheet .bar--red { height: 9px; width: 34%; background: var(--red-600); margin-top: 15px; } /* Spec sheet row: leader dots, like a print job ticket */ .spec { display: flex; align-items: baseline; gap: 12px; padding: 13px 0; border-bottom: 1px solid var(--rule); font-family: var(--font-condensed); font-size: 1rem; letter-spacing: 0.06em; text-transform: uppercase; } .spec dt { color: var(--ink-soft); font-weight: 500; white-space: nowrap; } .spec .dots { flex: 1; border-bottom: 1px dotted var(--rule); transform: translateY(-4px); } .spec dd { color: var(--navy-900); font-weight: 700; white-space: nowrap; } .on-dark .spec { border-bottom-color: var(--navy-700); } .on-dark .spec dt { color: var(--navy-100); } .on-dark .spec dd { color: #fff; } .on-dark .spec .dots { border-bottom-color: var(--navy-700); } /* Neighbourhood map */ .map { width: 100%; height: auto; } .map .streets { stroke: var(--rule); stroke-width: 1.4; fill: none; } .map .parcel { fill: var(--navy-900); opacity: .07; } .map .target { fill: var(--red-600); fill-opacity: .13; stroke: var(--red-600); stroke-width: 2; } .map .radius { fill: none; stroke: var(--red-600); stroke-dasharray: 5 5; stroke-width: 1.4; opacity: .55; } .map .pin { fill: var(--red-600); } .map .zip { font-family: 'IBM Plex Mono', monospace; font-size: 11px; fill: var(--ink-soft); letter-spacing: .06em; } .on-dark .map .streets { stroke: var(--navy-700); } .on-dark .map .parcel { fill: #fff; opacity: .05; } .on-dark .map .zip { fill: var(--navy-100); } /* --------------------------------------------------- 07 EDITORIAL SECTIONS */ /* Numbered process step: no card, just type, rule and artifact */ .step { display: grid; grid-template-columns: auto minmax(0, 1fr) minmax(0, 0.85fr); gap: clamp(20px, 3.5vw, 48px); align-items: start; padding: clamp(32px, 4vw, 52px) 0; border-top: 1px solid var(--rule); } .step:last-child { border-bottom: 1px solid var(--rule); } .step-body h3 { margin-bottom: 8px; } .step-body p { color: var(--ink-soft); } .step-art { align-self: center; } .on-dark .step, .on-dark .step:last-child { border-color: var(--navy-700); } .on-dark .step-body p { color: var(--navy-100); } /* Clipped fragments: scraps of mail pinned to a board */ .scrap { position: relative; background: var(--white); border: 1px solid var(--rule); border-left: 3px solid var(--red-600); padding: 20px 24px; font-size: 1.0625rem; line-height: 1.45; box-shadow: var(--shadow-flat); transition: transform .3s var(--ease); } .scrap:nth-child(1) { transform: rotate(-0.5deg); } .scrap:nth-child(2) { transform: rotate(0.4deg) translateX(14px); } .scrap:nth-child(3) { transform: rotate(-0.3deg) translateX(4px); } .scrap:hover { transform: rotate(0) translateX(0); } /* Specimen: an industry catalogued like a mail piece */ .specimen { display: grid; grid-template-columns: auto minmax(0, 1fr); gap: 18px; padding: 26px 0; border-top: 1px solid var(--rule); align-items: start; } .specimen-idx { font-family: var(--font-mono); font-size: 0.6875rem; color: var(--red-600); padding-top: 6px; letter-spacing: .08em; } .specimen h3 { font-family: var(--font-condensed); font-size: 1.4rem; font-weight: 700; letter-spacing: 0.02em; text-transform: uppercase; line-height: 1.05; } .specimen p { margin-top: 6px; color: var(--ink-soft); font-size: 0.9375rem; } .specimen-meta { margin-top: 10px; font-family: var(--font-mono); font-size: 0.625rem; letter-spacing: .1em; text-transform: uppercase; color: var(--ink-soft); } .specimen-meta span { color: var(--red-600); } /* Big stat, set as type rather than in a box */ .figure-row { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 32px; } .specimen-grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 0 56px; } .figure { display: flex; flex-direction: column; gap: 5px; } .figure .fig-num { font-family: var(--font-condensed); font-weight: 700; font-size: clamp(2.75rem, 5vw, 4.25rem); line-height: 0.85; color: var(--navy-900); font-variant-numeric: tabular-nums; } .figure .fig-label { font-family: var(--font-condensed); font-size: 0.8125rem; font-weight: 500; letter-spacing: 0.15em; text-transform: uppercase; color: var(--ink-soft); } .on-dark .figure .fig-num { color: #fff; } .on-dark .figure .fig-label { color: var(--navy-100); } /* Campaign report: makes "measurable" tangible */ .report { border: 1px solid var(--navy-700); background: var(--navy-800); padding: clamp(24px, 3vw, 34px); border-radius: var(--r-sm); } .report-head { display: flex; justify-content: space-between; align-items: flex-start; gap: 16px; padding-bottom: 16px; border-bottom: 1px solid var(--navy-700); flex-wrap: wrap; } .report-note { margin-top: 18px; font-family: var(--font-mono); font-size: 0.625rem; letter-spacing: .09em; text-transform: uppercase; color: var(--navy-100); opacity: .8; } /* Est. 2000 credibility callout. The primary trust signal, so it is set at headline weight rather than tucked into a small badge. */ .est { display: flex; align-items: center; gap: 20px; padding-top: 22px; border-top: 3px solid var(--red-600); max-width: 440px; } .est-num { font-family: var(--font-condensed); font-weight: 700; font-size: clamp(3.5rem, 6.5vw, 5.25rem); line-height: .78; color: var(--navy-900); font-variant-numeric: tabular-nums; } .est-num sup { font-size: .45em; vertical-align: super; line-height: 0; } .est-copy { display: flex; flex-direction: column; gap: 4px; } .est-copy strong { font-family: var(--font-condensed); font-weight: 700; font-size: clamp(1.05rem, 1.6vw, 1.35rem); letter-spacing: .07em; text-transform: uppercase; color: var(--navy-900); line-height: 1.05; } .est-copy span { font-family: var(--font-mono); font-size: .6875rem; letter-spacing: .12em; text-transform: uppercase; color: var(--ink-soft); } /* Compact echo used on the interior pages */ .est--sm { gap: 14px; padding-top: 16px; border-top-width: 2px; max-width: 360px; } .est--sm .est-num { font-size: clamp(2.5rem, 4vw, 3.25rem); } .est--sm .est-copy strong { font-size: 1rem; } .on-dark .est-num, .on-dark .est-copy strong { color: #fff; } .on-dark .est-copy span { color: var(--navy-100); } /* --------------------------------------------------------------- 08 BUTTONS */ .btn { display: inline-flex; align-items: center; justify-content: center; gap: 10px; padding: 15px 30px; border-radius: var(--r-sm); font-family: var(--font-condensed); font-weight: 600; font-size: 1rem; letter-spacing: 0.1em; text-transform: uppercase; border: 2px solid transparent; transition: background .2s var(--ease), color .2s var(--ease), border-color .2s var(--ease), transform .2s var(--ease); white-space: nowrap; } .btn:active { transform: translateY(1px); } .btn-primary { background: var(--red-600); color: #fff; border-color: var(--red-600); } .btn-primary:hover { background: var(--red-700); border-color: var(--red-700); } .btn-secondary { background: transparent; color: var(--navy-900); border-color: var(--navy-900); } .btn-secondary:hover { background: var(--navy-900); color: #fff; } .on-dark .btn-secondary, .bg-navy .btn-secondary { color: #fff; border-color: rgba(255,255,255,.55); } .on-dark .btn-secondary:hover, .bg-navy .btn-secondary:hover { background: #fff; color: var(--navy-900); border-color: #fff; } .btn-sm { padding: 11px 20px; font-size: .875rem; } .btn-block { width: 100%; } /* ------------------------------------------------------------ 09 NAV/FOOTER */ .topbar { position: sticky; top: 0; z-index: 100; background: var(--cream); border-bottom: 1px solid var(--rule); } .topbar .wrap { display: flex; align-items: center; justify-content: space-between; gap: 24px; height: 74px; } .brand { display: flex; align-items: center; gap: 13px; flex-shrink: 0; } .brand-logo { height: 34px; width: auto; } .brand-tagline { font-family: var(--font-condensed); font-size: 0.6875rem; font-weight: 500; line-height: 1.25; letter-spacing: 0.14em; text-transform: uppercase; color: var(--ink-soft); border-left: 1px solid var(--rule); padding-left: 13px; } .nav-links { display: flex; align-items: center; gap: 30px; } .nav-links a { position: relative; font-family: var(--font-condensed); font-weight: 600; font-size: 1rem; letter-spacing: 0.1em; text-transform: uppercase; color: var(--ink-soft); transition: color .2s var(--ease); } .nav-links a:hover { color: var(--navy-900); } .nav-links a[aria-current="page"] { color: var(--navy-900); } .nav-links a[aria-current="page"]::after { content: ""; position: absolute; left: 0; right: 0; bottom: -6px; height: 2px; background: var(--red-600); } /* `.nav-links a` outranks `.btn-primary`; re-assert the button's own colours. */ .nav-links a.btn-primary, .nav-links a.btn-primary:hover, .nav-links a.btn-primary[aria-current="page"] { color: #fff; } .nav-links a.btn-primary::after { display: none; } .nav-phone { display: inline-flex; align-items: center; gap: 8px; font-family: var(--font-mono); font-size: 0.8125rem; font-weight: 600; color: var(--navy-900); white-space: nowrap; } .nav-phone:hover { color: var(--red-600); } .nav-phone svg { width: 14px; height: 14px; color: var(--red-600); } .nav-toggle { display: none; width: 30px; height: 22px; position: relative; } .nav-toggle span { display: block; position: absolute; left: 0; right: 0; height: 2px; background: var(--navy-900); transition: var(--ease) .2s; } .nav-toggle span:nth-child(1) { top: 0; } .nav-toggle span:nth-child(2) { top: 10px; } .nav-toggle span:nth-child(3) { top: 20px; } footer { background: var(--navy-900); color: var(--navy-100); padding: 76px 0 34px; } .footer-grid { display: grid; grid-template-columns: minmax(0, 1.6fr) minmax(0, 1fr) minmax(0, 1fr); gap: 48px; } .footer-brand img { height: 30px; width: auto; margin-bottom: 18px; } .footer-grid p { font-size: 0.9375rem; color: var(--navy-100); max-width: 44ch; } .footer-col h3 { font-family: var(--font-condensed); font-size: 0.8125rem; font-weight: 600; letter-spacing: 0.16em; text-transform: uppercase; color: #fff; margin-bottom: 16px; } .footer-col a { display: block; font-size: 0.9375rem; color: var(--navy-100); padding: 5px 0; transition: color .2s var(--ease); } .footer-col a:hover { color: #fff; } .footer-bottom { display: flex; justify-content: space-between; gap: 12px; flex-wrap: wrap; margin-top: 52px; padding-top: 22px; border-top: 1px solid var(--navy-700); } .footer-bottom p { font-family: var(--font-mono); font-size: 0.6875rem; letter-spacing: .07em; text-transform: uppercase; color: var(--navy-100); opacity: .8; } /* ----------------------------------------------------------------- 10 FORMS */ .form-shell { background: var(--white); border: 1px solid var(--rule); border-top: 3px solid var(--red-600); padding: clamp(26px, 3.4vw, 40px); border-radius: var(--r-sm); box-shadow: var(--shadow-flat); } .form-grid { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: 18px; } .field { display: flex; flex-direction: column; } .field.full { grid-column: 1 / -1; } .field label { font-family: var(--font-condensed); font-size: 0.8125rem; font-weight: 600; letter-spacing: 0.12em; text-transform: uppercase; color: var(--navy-900); margin-bottom: 7px; } .field-hint { font-weight: 500; color: var(--ink-soft); letter-spacing: .04em; } .req { color: var(--red-600); } input[type="text"], input[type="email"], input[type="tel"], select, textarea { width: 100%; padding: 12px 14px; border: 1px solid var(--rule-strong); border-radius: var(--r-sm); background: var(--paper); font-size: 1rem; color: var(--ink); transition: border-color .2s var(--ease), box-shadow .2s var(--ease); } input:focus, select:focus, textarea:focus { outline: none; border-color: var(--navy-900); box-shadow: 0 0 0 3px rgba(192, 57, 43, .16); } textarea { min-height: 118px; resize: vertical; } select { cursor: pointer; } .field-row { display: flex; gap: 10px; } .field-row input { flex: 1; } .field-row select { width: 116px; flex-shrink: 0; } .other-industry { display: none; margin-top: 8px; } .form-submit-row { display: flex; align-items: center; gap: 18px; flex-wrap: wrap; margin-top: 26px; } .form-note { font-size: 0.8125rem; color: var(--ink-soft); max-width: 34ch; } .form-status { margin-top: 18px; padding: 13px 16px; border-radius: var(--r-sm); font-size: 0.9375rem; display: none; } .form-status.success { display: block; background: #ecfdf5; color: #05543c; border: 1px solid #a7f3d0; } .form-status.notice { display: block; background: #fffbeb; color: #7a4708; border: 1px solid #fde68a; } .hp-field { position: absolute; left: -9999px; width: 1px; height: 1px; overflow: hidden; } /* Contact page: info column beside the form */ .grid-contact { display: grid; grid-template-columns: minmax(0, 0.85fr) minmax(0, 1.15fr); gap: clamp(40px, 5vw, 80px); align-items: start; } /* Segment filter (clients page) */ .segment-toggle { display: flex; gap: 10px; flex-wrap: wrap; } .segment-toggle button { padding: 8px 18px; border: 1px solid var(--rule-strong); border-radius: var(--r-sm); font-family: var(--font-condensed); font-weight: 600; font-size: 0.875rem; letter-spacing: 0.1em; text-transform: uppercase; color: var(--ink-soft); transition: all .2s var(--ease); } .segment-toggle button:hover { border-color: var(--navy-900); color: var(--navy-900); } .segment-toggle button.active { background: var(--navy-900); border-color: var(--navy-900); color: #fff; } /* --------------------------------------------------------------- 11 PRICING */ /* Structured comparison is a legitimate use of cards. Kept scannable. */ .tier-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 20px; align-items: start; } .tier { position: relative; display: flex; flex-direction: column; background: var(--white); border: 1px solid var(--rule-strong); border-radius: var(--r-sm); padding: 30px 26px; } .tier.featured { border: 2px solid var(--navy-900); box-shadow: var(--shadow-lift); } .tier-badge { position: absolute; top: -12px; left: 50%; transform: translateX(-50%); background: var(--navy-900); color: #fff; font-family: var(--font-condensed); font-weight: 600; font-size: 0.75rem; letter-spacing: .14em; text-transform: uppercase; padding: 4px 14px; white-space: nowrap; } .tier-badge--start { background: var(--red-600); } .tier h3 { font-family: var(--font-condensed); font-size: 1.5rem; text-transform: uppercase; letter-spacing: .03em; } .tier-price { display: flex; align-items: baseline; gap: 5px; margin-top: 12px; } .tier-price .num { font-family: var(--font-condensed); font-weight: 700; font-size: clamp(2.25rem, 3.4vw, 2.75rem); line-height: .85; color: var(--navy-900); } .tier-price .per { font-family: var(--font-mono); font-size: .6875rem; color: var(--ink-soft); } .tier-volume { margin-top: 10px; font-family: var(--font-mono); font-size: .6875rem; letter-spacing: .09em; text-transform: uppercase; color: var(--ink-soft); } .tier-cpc { display: flex; align-items: baseline; justify-content: space-between; gap: 8px; margin-top: 16px; padding: 10px 12px; background: var(--cream); border-left: 3px solid var(--red-600); } .tier-cpc span { font-family: var(--font-mono); font-size: .5625rem; letter-spacing: .1em; text-transform: uppercase; color: var(--ink-soft); } .tier-cpc strong { font-family: var(--font-condensed); font-weight: 700; font-size: 1.5rem; line-height: 1; color: var(--red-600); font-variant-numeric: tabular-nums; } .tier-list { margin-top: 18px; flex: 1; } .tier-list li { display: flex; gap: 11px; align-items: flex-start; padding: 9px 0; border-bottom: 1px solid var(--rule-cool); font-size: 0.9375rem; } .tier-list li:last-child { border-bottom: none; } .tier-list svg { width: 17px; height: 17px; color: var(--red-600); flex-shrink: 0; margin-top: 3px; } .tier .btn { margin-top: 22px; } .enterprise-bar { display: flex; align-items: center; justify-content: space-between; gap: 24px; flex-wrap: wrap; margin-top: 26px; padding: 26px 32px; background: var(--navy-900); border-radius: var(--r-sm); } .enterprise-bar p { color: var(--navy-100); font-size: 1rem; } .enterprise-bar strong { color: #fff; } /* The bar paints itself navy without carrying .on-dark, so the secondary button would inherit navy text on navy. Re-assert the dark-surface variant. */ .enterprise-bar .btn-secondary { color: #fff; border-color: rgba(255,255,255,.55); } .enterprise-bar .btn-secondary:hover { background: #fff; color: var(--navy-900); border-color: #fff; } .upgrade-note { margin-top: 20px; font-size: 0.875rem; color: var(--ink-soft); } .upgrade-note strong { color: var(--navy-900); } /* ---------------------------------------------------------------- 12 MOTION Opt-in, and switched off entirely for reduced-motion users. */ .js .reveal { opacity: 0; transform: translateY(14px); } .reveal.in { opacity: 1; transform: none; transition: opacity .6s var(--ease), transform .6s var(--ease); } .reveal-d1.in { transition-delay: .07s; } .reveal-d2.in { transition-delay: .14s; } .reveal-d3.in { transition-delay: .21s; } .js .rule-draw { transform: scaleX(0); transform-origin: left; } .rule-draw.in { transform: scaleX(1); transition: transform .7s var(--ease); } @media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } *, *::before, *::after { animation-duration: .001ms !important; transition-duration: .001ms !important; } .js .reveal { opacity: 1; transform: none; } .js .rule-draw { transform: none; } .mailstack:hover .pc--front, .mailstack:hover .pc--back { transform: none; } } /* ------------------------------------------------------------- 13 RESPONSIVE Compositions are re-thought at each step, not merely shrunk. */ @media (max-width: 1040px) { .grid-editorial, .grid-statement, .grid-contact { grid-template-columns: minmax(0, 1fr); gap: 44px; } .grid-editorial--flip > :first-child { order: 0; } .step { grid-template-columns: auto minmax(0, 1fr); } .step-art { grid-column: 1 / -1; margin-top: 8px; max-width: 420px; } .tier-grid { grid-template-columns: minmax(0, 1fr); } .specimen-grid { grid-template-columns: minmax(0, 1fr); gap: 0; } .footer-grid { grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); } .footer-grid > :first-child { grid-column: 1 / -1; } } @media (max-width: 900px) { :root { --pad-xl: 84px; --pad-lg: 72px; --pad-md: 56px; --pad-sm: 40px; } .wrap { padding: 0 24px; } /* Nav collapses here: four links, a phone and a CTA need the room */ .nav-links { display: none; position: absolute; top: 74px; left: 0; right: 0; flex-direction: column; align-items: flex-start; gap: 4px; background: var(--cream); border-bottom: 1px solid var(--rule); padding: 18px 24px 24px; box-shadow: var(--shadow-lift); } .nav-links.open { display: flex; } .nav-links a { padding: 11px 0; font-size: 1.125rem; } /* large tap targets */ .nav-links a[aria-current="page"]::after { bottom: 4px; right: auto; width: 26px; } .nav-links .btn { margin-top: 10px; } .nav-toggle { display: block; } /* Stack the mail composition rather than overlapping it */ .mailstack { padding: 0; display: flex; flex-direction: column; gap: 18px; } .mailstack .pc--back { width: 100%; margin: 0; transform: none; } .mailstack .pc--front { width: 100%; position: static; transform: none; } .mailstack .annot { position: static; } .figure-row { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 34px 28px; } .scrap, .scrap:nth-child(n) { transform: none; } } @media (max-width: 620px) { body { font-size: 16px; } .wrap { padding: 0 20px; } /* Headlines stay confident on mobile rather than collapsing to body size */ .display { font-size: clamp(2.25rem, 11vw, 3rem); } h1 { font-size: clamp(2.1rem, 10vw, 2.85rem); } .form-grid { grid-template-columns: minmax(0, 1fr); } .field-row { flex-direction: column; } .field-row select { width: 100%; } .footer-grid { grid-template-columns: minmax(0, 1fr); gap: 32px; } .footer-grid > :first-child { grid-column: auto; } .step { grid-template-columns: minmax(0, 1fr); gap: 14px; } .enterprise-bar { padding: 24px; } .est { gap: 14px; } .cropped::before, .cropped::after { display: none; } /* decorative clutter */ .btn { width: 100%; } .form-submit-row .btn { width: auto; } .report-head { flex-direction: column; } }